Digital Marketing Portfolio
Uriel Rosales - Ude
Certified Digital Marketing Professional
About Me
I’m a certified digital marketing professional with over 12 years of experience helping brands grow through smart strategy, compelling storytelling, and data-driven insights. My work blends the art and science of marketing—spanning digital audits, customer persona development, SEO, paid media, content writing, and social media.
I specialize in building full-funnel strategies that are rooted in analytics, optimized for performance, and tailored to real people. Fluent in English and Spanish, I thrive in collaborative, cross-functional environments and bring a strong foundation in project management and client service.
Originally from the Midwest, I lead with authenticity, attention to detail, and a deep passion for operational excellence and marketing that drives results.
Education
Digital Marketing Professional Certificate
- Aug 2021- Jan 2022
Professional certification in Digital Marketing fundamentals and advanced strategies
The University of Texas Rio Grande Valley
- 2008-2012
Bachelor’s Degree in Business Administration (B.B.A), Marketing
Skills
Hard Skills
Content and branding
Crafting compelling content and bold branding strategies that connect, convert, and elevate your digital presence.
growth marketing
Driving measurable growth through data-backed strategies, creative campaigns, and performance-focused execution.
Social media & Strategy
Building impactful social media strategies that spark engagement, grow communities, and align with your brand’s goals.
Analytics
Turning data into actionable insights to optimize campaigns, boost ROI, and fuel smarter marketing decisions.
Marketing Strategy
Developing tailored marketing strategies that align with your goals, captivate your audience, and drive real results
Brand Management
Shaping, refining, and maintaining a consistent brand identity that builds trust, loyalty, and long-term recognition.
Creative Campaign
Designing bold, memorable campaigns that tell your brand story, spark emotion, and inspire action across channels.
Soft Skills:
Communication
Effective communication remains paramount, especially in hybrid work environments where clear articulation across various channels is essential.
Leadership
Strong leadership skills are crucial for guiding teams, making strategic decisions, and driving organizational growth
Project Management
The ability to manage projects efficiently, coordinate teams, and meet deadlines is highly valued across industries.
Teamwork
Collaborating effectively with diverse teams and fostering a cooperative work environment are key to achieving collective goals.
Problem-Solving
Employers seek individuals who can analyze situations, think critically, and develop innovative solutions to challenges.
Skills
Hard Skills
Content and branding
Crafting compelling content and bold branding strategies that connect, convert, and elevate your digital presence.
growth marketing
Driving measurable growth through data-backed strategies, creative campaigns, and performance-focused execution.
Social media & Strategy
Building impactful social media strategies that spark engagement, grow communities, and align with your brand’s goals.
Analytics
Turning data into actionable insights to optimize campaigns, boost ROI, and fuel smarter marketing decisions.
Marketing Strategy
Developing tailored marketing strategies that align with your goals, captivate your audience, and drive real results
Brand Management
Shaping, refining, and maintaining a consistent brand identity that builds trust, loyalty, and long-term recognition.
Creative Campaign
Designing bold, memorable campaigns that tell your brand story, spark emotion, and inspire action across channels.
Hard Skills:
Content Writing
Creating clear, engaging content that connects with your audience and drives results.
Analytics & Insights
Turning data into actionable insights to optimize campaigns, boost ROI, and fuel smarter marketing
decisions.
growth marketing
Driving measurable growth through data-backed strategies, creative campaigns, and performance-focused execution.
Social media & Strategy
Building impactful social media strategies that spark engagement, grow communities, and align with your brand’s goals.
Marketing Strategy
Developing tailored marketing strategies that align with your goals, captivate your audience, and drive real results
Brand Management
Shaping, refining, and maintaining a consistent brand identity that builds trust, loyalty, and long-term recognition.
Creative Campaign
Designing bold, memorable campaigns that tell your brand story, spark emotion, and inspire action across channels.
Soft Skills:
Communication
I communicate clearly across all platforms. This keeps teams aligned and projects on track, especially in hybrid settings.
Leadership
I lead by example and share knowledge freely. This helps build trust, support growth, and keep the team moving forward.
Project Management
I manage tasks, timelines, and teams efficiently. Projects are delivered on time and within scope.
Teamwork
I work well with others. I value different perspectives and create a positive team environment.
Problem-Solving
I think critically and act fast. I find practical solutions that get results. Focused on efficiency.
Experties
Keyword
Research
Digital
Audit
Competitor
Analysis
Analysis
& Reporting
Campaign
Management
Social Media
Strategy
Off-Page
On-Page
Link
Building
Technical
SEO
Content
Strategy
Google
Ads
Customer Persona Development
Tools & Technologies
Marketing & SEO Platforms
HubSpot
SEMrush
Ahrefs
TheHoth
Yelp Ads
Google Trends
answerthepublic.com
Ubbersuggest
Analytics & Data
Google Ads
Google Analytics
Snagit
ChatGPT
optimizely
Google Search Console
Social Media & Content Management
Mailchimp
Simplified
Canva
PicsArt
gamma
Meta Business Suite
sproutsocial
Design & Creative Platforms
Adobe Creative Cloud
istock
Photoshop
Website Platforms & Hosting
WordPress
Hostinger
SquareSpace
Documents & Productivity
Google Docs
Loom
Scheduling & Communication
Calendly
Zoom
WebEx
Trello
Microsoft Visio
SharePoint
Portfolio
Berry Posh
- Marketing Audit
We partnered with beauty brand Berry Posh to standardize their design, simplify navigation, and optimize for mobile speed—while securing high‑authority backlinks and targeted keywords.
Twisted Dimensions Tattoo Studio
- Growth Marketing
We revitalized Twisted Dimensions Tattoo Studio’s digital presence—standardizing brand visuals, launching multi-channel social campaigns, and implementing SEO-driven content strategies.
Uppercutz Barbershop
- Brand Transformation & Marketing Strategy
We rebranded Uppercutz Barbershop—crafting a modern logo, bilingual Squarespace site with online bookings, and an organic social strategy that boosted engagement and local visibility.
Client Reviews
Luis Flores
DPI exceeded our expectations with their tailored strategies and proactive approach. Their team’s expertise in digital marketing significantly boosts online presence and generates tangible results in a short time. They are responsive, innovative, and truly committed to their clients’ success. If you’re looking for a results-driven marketing partner, I highly recommend Digital Pulse Innovations.”
Estela Gallegos
“Uriel was very helpful in helping me organize my ideas and portraying them even better than what I imagined. Great communication and customer service.”
Adelina Hellenbrand
"This digital marketing agency really delivered results. We had tried other agencies before and had not seen major success until we came across DPI. We are so satisfied that we decided to give them more business with the other businesses we own. Recommend to anyone looking for real results.”
Colleague Recommendation
Sergio Cavazos
“I had the pleasure of working with Uriel across several roles while at Schwab. Most recently, he co-led the Schwab Organization of Latinx employee resource group (ERG), for which I provide executive sponsorship. Over the span of two years, I saw him transition from ERG member to serving as senior chapter leader. He was primarily responsible for organizing events that drove membership while promoting an inclusive culture. Whether taking on project management responsibilities, running point on communications or serving as host/presenter during the event, Uriel always came through with flying colors. His positivity was infectious and a big reason people worked hard to set him up for success. Thanks for your leadership in SOL Uriel!”
Daniel Garcia
“I had the pleasure of meeting and working with Uriel during my time at our employer's Latinx Employee Resource Group (ERG). Uriel was always highly engaged and participated in all events and activities to engage with our ERG members and drive awareness of the mission. His commitment and leadership is what ultimately drew me to take a leadership role with him as co-chair for the ERG.
Uriel consistently demonstrated an unwavering commitment to fostering inclusivity and empowerment within our ERG. He has a natural ability to lead by example and a genuine desire to help those around him with dedication and passion. I have no doubt Uriel will continue to inspire and empower others in any future endeavor he decides to pursue.”
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