Portfolio

Berry Posh

SEO Project

Company Description

Berry Posh is a vibrant creative marketing agency based in Austin, TX, at the intersection of beauty, entrepreneurship, and digital innovation. Originally rooted in the beauty industry, Berry Posh began as a makeup artistry business. Over time, it evolved into a full-fledged marketing agency, blending industry expertise with powerful branding and eCommerce strategy. Today, Berry Posh supports beautypreneurs and creative entrepreneurs by offering tailored marketing solutions, strategic content, and digital tools that help brands grow and thrive.

As of July 30, 2024, here’s what the marketing audit uncovered:

Website Design & UX:
- Attractive and aligned with brand (pink & black) but used 3 different fonts – reducing clarity and professionalism.
- User experience (UX) was complex, needing simplified navigation and more consistent design.
- Call-to-actions were present, which is good, but their placement and clarity needed refining.
Mobile Experience:
- Mobile-friendly, but the portfolio page needed improvement—image optimization, layout consistency, and faster load times.
SEO & Backlinks:
- Had some backlinks, but they were mostly low-authority (Authority Score = 2).
- Competitors had stronger backlink portfolios from higher-authority sites (scores of 6–14).
- Missed keyword opportunities and content optimization issues.
Site Speed:
- Room for improvement—needed to compress images, reduce code bloat, and improve server response time.

Now, Berry Posh is actively applying audit recommendations and positioning itself for growth:

User Experience & Visuals:
- Cleaned up font usage for consistency.
- Simplified navigation and improved mobile layouts—especially on the portfolio page.
- Streamlined CTAs for the upcoming online course launch.
Performance Enhancements:
- Optimized images and code for faster page load speeds.
- Focused on creating a responsive, ecommerce-friendly site that supports both beauty services and educational products.
Strategic SEO Improvements:
- Targeting higher-authority backlinks by collaborating with niche blogs and industry leaders.
- Addressing keyword gaps and updating web copy with search-optimized language.
Course Launch Strategy:
- Clear direction to build hype for their course launch
- Course content focuses on CRM system mastery—teaching entrepreneurs how to automate contracts, payment systems, lead gen, and conversions.
- Aim to create a community-first approach, boosting retention and long-term growth.

A more polished, mobile-optimized website sets the stage for trust and conversions.
SEO foundations are being laid, with stronger backlinks and keyword strategy in progress.
Clear messaging and tech integrations (CRM training + ecommerce) are now aligned with the brand’s new entrepreneurial focus.

The brand is poised to capitalize on the Nov–Dec peak season with an educational product that will extend the business’s value year-round.

Twisted Dimensions Tattoo Studio

Growth marketing

Company Description

Twisted Dimensions Tattoo Studio is a premier tattoo shop located in the heart of Wisconsin Dells. Founded and owned by Martin Puzek, the studio is known for delivering high-quality, custom tattoo artistry in a creative and welcoming environment. Their artists are passionate professionals who specialize in a wide range of tattoo styles—from black and grey realism to vibrant colorwork—tailored to the individual stories and visions of each client.

This project was multi-channel digital brand growth package focused on social media visibility, brand consistency, and engagement—supported by content creation, influencer and referral strategies, and ongoing performance evaluation

Twisted Dimensions Tattoo Studio, a premier custom tattoo shop in Wisconsin Dells, faced a major challenge: despite having exceptional in-studio artistry and a growing local following, their digital presence lacked cohesion, visibility, and strategy. Their online platforms were inconsistent, underutilized, and failed to reflect the studio’s artistic excellence or attract new clients through organic digital channels.

Website
- Outdated structure with no SEO optimization
- Missing meta descriptions, keyword targeting (e.g., “tattoo Wisconsin Dells”)
- No blog or content strategy to support discoverability
- Gallery lacked proper categorization or visual hierarchy
Instagram (@twisteddimensions24)
- ~80–95 followers
- Inconsistent posting schedule
- Low engagement (few likes/comments)
- No hashtag strategy or branded content
Facebook
- 1.8K followers, but minimal engagement and irregular posting
- Underutilized features like Meta Business Suite or promotional tools
- No clear brand voice or structured content strategy
General Issues
- No brand identity guidelines
- No data tracking or performance metrics in place
- Google crawl showed just 15 indexable pages, many lacking proper metadata

Website Improvements (as of latest crawl)
- SEO errors identified (meta tags, keywords, blog absence) and solutions proposed
- Page organization mapped for future blog and portfolio sections
- Structured content plan drafted with local keyword strategy
Instagram Enhancements
- Content calendar introduced with consistent 3–4x/week posts
- Branded visuals with color palette and watermarking applied
- Interactive elements added (polls, stories, tattoo time-lapses)
- Engagement strategy: personalized captions, responding to all DMs/comments within 24 hrs
- Artist & client spotlights added human-centered value
Facebook Boost
- Visual consistency matched with Instagram
- Scheduling tool activated via Meta Business Suite
- Engaging post formats (e.g., milestone celebrations, testimonials, flash promos)
- Referral/loyalty campaigns prepared for rollout
SEO & Crawl Readiness
- Site now mapped for keyword-rich pages (e.g., “custom tattoo artist Wisconsin Dells”)
- Structural fixes proposed to improve crawlability and indexing
- Meta descriptions and titles optimized for clarity and local relevance

Instagram engagement increased by +25%, with consistent growth in likes, shares, and saves
Post reach on Facebook doubled due to regular posting and improved visuals
Client inquiries via DMs and contact forms increased week-over-week
Brand identity solidified with a professional, creative visual presence
Improved crawl structure led to increased keyword impressions on Google within the first indexing cycle
Studio positioned for further growth with loyalty programs, influencer partnerships, and targeted local campaigns

This project successfully transitioned Twisted Dimensions from a static digital presence to a dynamic, content-driven brand with optimized SEO, growing online engagement, and a professional social identity. The strategic roadmap and content rollout not only enhanced visibility but also established long-term tools for loyalty, retention, and word-of-mouth growth.

Uppercutz Barbershop

SEO Project

About the Business

Uppercutz Barbershop & Beauty Salon, located at 404 South Parkway, Baraboo, WI, offers sharp, quality cuts and styles for all hair types, catering to both English and Spanish-speaking clients. Check their google business profile

The Challenge

Originally operating as a salon, Uppercutz faced the challenge of rebranding into a barbershop. This transition required:

Developing a new brand identity that reflects the barbershop’s focus.
Designing a logo that resonates with the target audience.
Creating a website to establish an online presence.
Implementing SEO strategies to improve online visibility.
Crafting organic social media strategies for Facebook and Instagram to engage with the community.

My Contributions

Logo & Website Development

Logo Design: Developed a modern, sleek logo that embodies the essence of a contemporary barbershop while honoring the establishment’s roots.
Website Creation: Built a user-friendly website using Squarespace, featuring:
- Online booking capabilities.
- A detailed service menu.
- Client testimonials.
- Bilingual content to cater to both English and Spanish-speaking clients.Take a closer look at their website.

Google SEO Optimization

Keyword Research: Identified and integrated relevant keywords to improve search engine rankings.
On-Page SEO: Optimized website content, meta descriptions, and tags.
Local SEO: Enhanced Google My Business listing to attract local clientele.

Organic Facebook & Instagram Strategy

Content Creation: Developed engaging posts showcasing haircuts, client transformations, and behind-the-scenes content.
Community Engagement: Responded to comments and messages promptly to foster a loyal community.
Hashtag Strategy: Implemented relevant hashtags to increase post visibility.

Outdated branding that didn’t reflect the barbershop’s services.
No online booking system.
Limited online presence and engagement.

A cohesive brand identity with a modern logo and bilingual website.
An SEO-optimized website with online booking capabilities.
Active social media profiles with increased engagement and community interaction.

Website Traffic: Significant increase in website traffic and conversions (online bookings).
Social Media Growth: Enhanced follower count and engagement rates on both Facebook and Instagram.
Client Retention: Successfully retained previous salon clients while attracting new barbershop clientele.